We are always balancing environmental, social, and economic values in the regions where we operate. We work collaboratively with communities, expanding access to education to promote income generation and reduce poverty. The ripple effect of our community engagement in economic and environment impact is much greater than the direct employees of our company and the local taxes we remit.

In China, working together with the local government, value chain partners and NGOs, we launched the Green Life Blue Future extracurricular educational program to raise awareness of sustainability issues among young generations in China.

In 2023, the first activity of the program was a national children’s drawing contest with the theme Green Life Blue Future, which encouraged preschool and elementary school children to exercise their imagination and draw pictures about living a greener life in harmony with nature. The contest involved more than 700 preschool and elementary schools in more than 60 Chinese cities, impacting more than 1.05 million families nationwide. The winning drawings were printed on a limited-edition batch of tissue boxes that were sold to support a charity cause.