Suzano Reinforces Commitment to China at Import Expo, Unveils New Chinese Brand “Jinyu”

SHANGHAI, China – November 6, 2025 – Suzano, the world’s leading producer of market pulp and a global pioneer in sustainable eucalyptus-based bioproducts, is reinforcing its long-term commitment to China by participating in the 2025 China International Import Expo (CIIE), marking its fourth consecutive year of participation.

Under the theme “Growing with China: Bio-innovation for a Shared Sustainable Future”, Suzano’s exhibit showcases its comprehensive portfolio and strategic vision for supporting China’s high-quality development and sustainability goals. The booth highlights Suzano’s innovative applications in market pulp and fluff as seen in its core products, including the 100% BEK (Bleached Eucalyptus Kraft) tissue and carbon-neutral notebooks.

Suzano’s exhibit additionally highlights its leadership in biodiversity conservation, showcasing advanced forest management practices that safeguard ecosystems and encourage the growth of native vegetation. These efforts reflect the company’s broader commitment to sustainability and its active engagement with Chinese stakeholders, including government bodies, customers, partners, academic institutions, and financial organizations.

At the event, Suzano is officially unveiling Jinyu (金鱼), the Chinese brand for Suzano Biopulp, which signals a major step in the company’s localization strategy. Suzano is also signing a Memorandum of Understanding with China Construction Bank and launching an open call for Chinese innovations to enhance Suzano’s global forestry and industrial operations.

Collectively, these initiatives reflect Suzano’s deepening roots in China and its commitment to leveraging China’s strengths in innovation, manufacturing, and finance to build a more sustainable future.

Pablo Machado, Suzano Global Executive Vice-President for Strategy and Asia Business, and Suzano Asia President – Business Management, stated, “CIIE reflects China’s unique business and innovation ecosystem. Our sustained presence here underscores our belief in a shared future built on sustainable development and our dedication to the Chinese market. This platform has been instrumental in fostering dialogue with a wide array of stakeholders, both Chinese and foreign partners, as well as supporting the alignment of Suzano’s strategy with the high-quality development strategy of China. This year, we want to focus on how Suzano’s products, technologies and solutions, all coming from renewable sources, can contribute to a lower-carbon and higher-quality economy in China and beyond. We are committed to being a reliable, long-term partner, advancing in our localization as well as expanding and enhancing our investments in China.”

Jeff Yang, Suzano Asia President – Pulp Business, emphasized the strategic importance of the company’s new Chinese brand for pulp, noting, “The official launch of ‘Jinyu’ represents a significant step in our localization journey. This name, chosen for its cultural resonance, symbolizes the premium quality and enduring value of our products and partnerships. It is a commitment to our Chinese customers that we are here to grow with them, providing tailored, sustainable solutions that meet their evolving needs.”

Suzano can be found at booth C3-05, Hall 3 at the National Exhibition and Convention Center, Shanghai.